Creative leader specialising in brand & communications
Motivated by building and growing meaningful brands through strategic and creative excellence
Hi, I’m Matt, a creative leader working across branding, marketing, PR and communications with extensive experience in creating meaningful change for brands.
My career has been shaped in global WPP agencies, Burson, Hill & Knowlton and Bisqit but my perspective extends beyond agency delivery. I understand how reputation, positioning, customer relevance and creative capability influence commercial performance and long-term business value.
As a highly experienced Creative Director, I bring a strong instinct for craft and storytelling, as well as developing teams and creating culture.
About me
Expertise
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I combine commercial acumen, organisational leadership and creative depth spanning diverse sectors from financial services to healthcare, technology and FMCG. I advocate for the power of creativity in business to drive commercial outcomes, providing clear direction throughout.
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I advise CEOs, CMOs and Boards, shape propositions, influence investment decisions and convert complex client challenges into ideas that can travel across markets, channels and audiences.
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I lead major pitches, present repeatedly at Board level and build trusted relationships with senior clients in high-pressure environments. Over the years this has led to numerous new business wins and increased client scopes and remits valued in the millions.
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Developing people is vital in the creative industries. I am a natural director and mentor who raises standards without creating unnecessary noise. I build collaborative cultures, expect strong thinking, and create the space for talent to perform and thrive. This approach has supported creative communities across markets, disciplines and organisational structures.
Client stories
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![Smart phone and social media images showing the launch campaign for the Ford Tourney]()
15 years of moving Ford forward
Earned and integrated campaigns, social content and live experiences for Ford. Vehicle launches and lifestyles campaigns. What started back in 2010 as a ‘special ops’ team tasked with bringing fresh thinking evolved into a full time client creative team.
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![A woman inspecting trains, photographed for Hitachi's 'Inspire the next' campaign]()
‘Inspiring the next’ with Hitachi
Seven year relationship with Hitachi, repositioning the business as social innovation leader through global film campaigns.
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![A billboard created for Spotify featuring childlike illustrations of two guitar players]()
Navigating the EU for Spotify
Campaign for Spotify’s anti-competition case against Apple, ultimately resulting in a €1.8 billion fine from the EU Commission.
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![A close up of a smart watch overlaid with a list of features of Pragmatic Semiconductor technology]()
Launching a tech unicorn
Rebrand, website and launch campaign for UK tech unicorn Pragmatic Semiconductor, resulting in their first major customer win.
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![A 360 zoom effect of a Venice gondolier created for Aperol's 'Life view' campaign]()
Building heritage for Aperol
Brand narrative and earned campaign to reinforce Aperol’s Italian heritage with US consumers.
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![A laptop showing the website for the Hitachi Rail merger campaign]()
Merging cultures for Hitachi Rail
Employee change campaign for Hitachi’s $1.8 billion merger with Thales, getting 26,000 employees behind a clear vision.
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![A red truck on a red background showcasing a prominent Rockwool logo]()
Revitalising a category leader
Repositioning and rebrand for the world’s leading insulation business Rockwool, resulting in £110m sales increase in the 12 months post-rebrand.
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![An image of a happy girl riding a bike in an advert for GSK]()
Increasing awareness with GSK
‘Vaccinate for life’, a three-year global integrated campaign for GSK, raising awareness with HCPs of the life-long life-saving benefits of vaccines.
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![A mother and baby photographed for Volvo's Family Bond campaign]()
Encouraging time off at Volvo
Global employee campaign to encourage uptake of parental leave, resulting in a 2,700% increase employees taking family days.
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![A series of smart phones on a red background showing tennis player Emma Raducanu for HSBC]()
Placing HSBC in culture
A decade of getting one of the world’s largest banks noticed through social, sport, ambassador and thought leadership campaigns.
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![A happy man sat on a stool in a white room, for Sanofi's Transplant campaign]()
Cut-through creative for healthcare
Delivering standout campaigns for the likes of Bayer, GSK, Pfizer, Sanofi and Takeda, proving that creative can deliver results in this highly regulated sector.
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