Every year global engineering Baker Hughes convenes a landmark industry event in Florence where topics facing the energy sector are hotly debated. For 2023 we were tasked with creating a theme that reflected the energy trilemma. Our concept, ‘Balance/Momentum’, reflected the need to balance energy supply with continued innovation towards net zero.

We then created a dynamic visual identity that would work across all touchpoints, one that reflected the parent Baker Hughes identity whilst reflecting a more dynamic future. We created both static and motion graphics, along with the keynote film and consultation with the events agency to help realise the identity in 3D environments.