Hitachi’s Social Innovation Business is centered around Mobility, Smart Life, Industry, Energy, and IT. It is one of a handful of businesses globally that are of the scale to affect net zero goals. Our campaign work for them aims to communicate this positive impact.

Filmed stories form the hero content of our campaigns. Placing people stories at the core, we visited multiple European locations – from Porto Santo, to the Shetland Islands and a rail trip across Italy, to capture how collaboration between Hitachi and its partners and customers is making net zero possible.

The films ran on social media and a dedicated web platform which also featured thought leadership articles and podcast content.