As a complex product in a low-interest category, Rockwool had struggled to really make a mark with its communications. They had a diverse portfolio of sub-brands with no consistent story. Our goal was to give them a brand with some standout to help put this right.

We worked with them to develop their purpose and storytelling approach. The target was to reposition them as a key player in sustainable living.

Following the success of this work, we conducted a thorough brand review and update; visual identity, brand architecture, tone of voice, brand film and an associated global re-launch campaign.

Alongside this, we worked with Rockwool to create their annual and sustainability reports and trained their top executives to communicate with the media following the report’s launch.