Launching a tech unicorn

Pragmatic Semiconductor brand
London/2025

Pragmatic are inventors of a revolutionary new type of microchip, thinner than a human hair, and whilst they were ready to launch to market their brand wasn’t.

The challenge was to shift the brand from one focused on technical detail to one that would convince potential customers. I led Burson’s winning pitch for the business and then led our teams on the creation of a new positioning, tagline, narrative, tone of voice, brand identity, website and initial product launch campaign.

“Their strategic framework aligned our disparate processes and produced measurable gains within one quarter.”

Selected folio

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